Superside

I joined Superside as Design Director in 2020 (right before COVID-19) and right away I had the chance to work with different clients. From emerging start-ups to well established Fortune 500 companies like Amazon (Teens, and Hardlines) Facebook Messenger, Shopify, AMD, Oscar, Noom, Lingoda, Storyblocks, etc.
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Facebook Messenger
Concept - Creative direction

Collection of social media content pieces made for the Facebook Messenger IG & Twitter accounts. We worked closely with the in-house team to create Gen - Z friendly content from concept to roll out.
Noom
Concept - Illustration- Design lead
Art Direction: Noom In-house design team


Set of collage illustrations made for Noom, the rising star in the wellness and mental health app business. We developed around 120 illustrations for their website articles and brand collateral. From concept to final execution


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Amazon - Hardlines
Concept - Illustration
The Hardlines team is at the heart of retail at Amazon and makes up a lot of the things you shop for in the store like furniture, appliances, computers, or toys for their children. We developed a thorough icon system that was applied to create the identity of every single team within the Hardlines division.
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Lingoda - UI Icons
Concept - Illustration 

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Silicon Foundry - Re-Entry
Concept - Illustration - Creative Direction
COVID-19 highlighted the need to transform traditional global supply chains. In response, organizations will focus on bolstering resilience by investing in automation and shifting towards more agile and localized manufacturing networks that bring supply chains closer to consumer demand. For these project, we developed a series of illustrations to represent each one of these innovation categories an how tech will impact them in the near future.
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Silicon Foundry - 30x60 Event Posters
Concept - Illustration - Creative Direction
30x60 was a networking event in which the participants were able to meet 30 contacts from diverse backgrounds in just 60 seconds, sort of an elevator pitch on steroids. We developed a series of posters and brand identity for the launching event.
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Wealth factory - Illustration & Brand design
Concept - Illustration
Wealth Factory is a comprehensive personal financial education and implementation program for entrepreneurs, health care professionals and small business owners. We developed a series of illustrations and branding assets to be used in different programs and collateral.
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