Colombian Art Director based in Dubai. Currently at Bloomberg Media Studios.

I start with the idea before the image. What is this saying, what tone does it need, why should it exist. Then I work on making the visual not just complement that, but be part of it. That's the approach I bring to documentaries, editorial series, and content with a point of view.

I also make things independently. Same process, no client.

Open to collaborations.
EX — Ogilvy, TBWA, Leo Burnett, Superside

TikTok Ad Awards — Grand Prix '24
TikTok Ad Awards — Gold x2
Dubai Lynx — Silver (Social)
Dubai Lynx — Bronze x2 (Digital)
Effie Awards MENA — Silver
Loeries — Silver (Digital)
The One Show — Bronze, Merit x3
MadStars — Outdoor Shortlist x5
NY Festival — Bowery Awards (Shortlist)
Graphis — Protest Posters

Instagram.     Substack.     LinkedIn.      Email.
 37°14′0″N 115°48′30″W