Aseer - Living tradition
Bloomberg Media Studios × Visit Saudi
Art Direction & Design
Living Tradition is a film presented by Visit Saudi and produced by Bloomberg Media Studios, following a young artist who grew up in the city and returns to Aseer to find her ancestral connection. Its visual identity is built from Al-Qatt Al-Asiri wall art patterns and the colors of the region, balanced with modern serif typography.
The design set was applied across the film titles and promo materials, so the look carries from the first frame to the posters and social content.