Alejandro Ortiz / Art Director / Creative 

Talaya - Beiroutes

TBWA\RAAD - Dubai
Concept & Art Direction



Beirut doesn't make it easy to stay active. Trash piles, potholes, generator pollution and scattered debris are just part of navigating the city on a good day. So instead of pretending otherwise, we leaned into it.

Working with Talaya, we scouted the city's top fitness influencers and sent them out to find the best workout routes through it all. They mapped real, tested routes around Beirut's obstacles and pinned them directly on Google Maps, turning a familiar tool into something genuinely useful for the city's fitness community.









 37°14′0″N 115°48′30″W