Bloomberg Media Studios × Dubai Economy and Tourism
Art Direction & Design
The visual identity built around a system of overlapping spheres work as a flexible grid rather than a fixed logo lockup: sometimes a single dominant form fills the frame, sometimes a cluster of smaller circles drifts across the bottom edge. The variation gives the show a sense of motion and growth episode to episode while keeping the palette and geometry locked, so the whole series reads as one system.
Deliverables spanned the full social and promotional rollout: the main show cover, individual episode covers, square social posts pairing episode questions with key art, and a set of long-format posters. Together they form a modular kit that scales cleanly from a podcast app thumbnail to a full-bleed poster.