Leo Burnett / Dubai
Concept & Art Direction
The concept was simple: reference the light named in the anthem and make it the visual motif of the film, flooding the frame, slowly revealing the Yukon's details, its design, its presence, its craft. A visual language rooted in Saudi history, proving that a beauty film for a car can carry real meaning at the same time.
It landed. Over 1 million views on Instagram and 3 million on TikTok, making it one of the most successful National Day campaigns in the automotive category for KSA.