ItsHerWay - #MakeupForThePay_Gap
We used makeup tutorials as a tool for women
to speak up against the gender pay gap.
Concept & Art Direction - Leo Burnett / Dubai.
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Dubai Lynx 2024 Winner: Social - Silver
Dubai Lynx 2024 Winner: Digital - Bronze
Dubai Lynx 2024 Winner: Direct - Bronze
We used makeup tutorials as a tool for women
to speak up against the gender pay gap.
Concept & Art Direction - Leo Burnett / Dubai.
*
Dubai Lynx 2024 Winner: Social - Silver
Dubai Lynx 2024 Winner: Digital - Bronze
Dubai Lynx 2024 Winner: Direct - Bronze
![](https://cdn.myportfolio.com/b578dece-49f8-4b70-9a28-2d4dfdac99ee/46693d4e-c11e-4a5b-b8ae-822e67fc0ea1_rw_1920.jpg?h=765bbf6f8b8e6b2a4576fd8a81e5c75c)
![](https://cdn.myportfolio.com/b578dece-49f8-4b70-9a28-2d4dfdac99ee/6c82b828-f26e-4872-998b-286c62d7c4ce_rw_1920.jpg?h=c608f6bf4aace86ae29310d5297d527f)
![](https://cdn.myportfolio.com/b578dece-49f8-4b70-9a28-2d4dfdac99ee/04dfb46f-2c49-42a2-831f-e11de7f58aac_rw_1920.jpg?h=fdb3fe1db11a5ea0268ca627c677b13b)
![](https://cdn.myportfolio.com/b578dece-49f8-4b70-9a28-2d4dfdac99ee/eb72b0a7-7934-4767-ad54-fa8194af99b2_rw_1920.jpg?h=e65132246ea55eb8dd92549ce9b698e6)
![](https://cdn.myportfolio.com/b578dece-49f8-4b70-9a28-2d4dfdac99ee/346adfa1-20c9-4926-b18f-fb749d9485d3_rw_1920.jpg?h=fc9d8f15c3beb0a10b707dfed85d68c2)
![](https://cdn.myportfolio.com/b578dece-49f8-4b70-9a28-2d4dfdac99ee/f843e59e-262a-4f0b-951d-4e009161d91a_rw_1920.jpg?h=7efb251701e54ac264d9b31855f9a8f2)
![](https://cdn.myportfolio.com/b578dece-49f8-4b70-9a28-2d4dfdac99ee/23374b9b-3020-4f6c-8ad2-544bd212bfdc_rw_1920.jpg?h=f9a710f592720629d1f8e6316269fd12)
![](https://cdn.myportfolio.com/b578dece-49f8-4b70-9a28-2d4dfdac99ee/88c18a0c-ac6b-4d72-bc94-4a7f532ab32c_rw_1920.jpg?h=f5530d2f34aba7a30290420975af7593)
![](https://cdn.myportfolio.com/b578dece-49f8-4b70-9a28-2d4dfdac99ee/99c377fa-0764-44c8-8293-e58ca6a04111_rw_1920.jpg?h=0f9a8736863bae9d41f34bd06ec8e786)