ItsHerWay - #MakeupForThePay_Gap

We decided to use one of the most popular social media content formats
consumed by women in the workforce – makeup tutorials – and turn it into
a tool for women to speak up against the gender pay gap.

Concept & Art Direction - Leo Burnett / Dubai. 

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Dubai Lynx 2024 Winner: Social & Influencer - Silver
Dubai Lynx 2024 Winner: Digital - Bronze
Dubai Lynx 2024 Winner: Direct - Bronze
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