Talaya - BeiRoutes
Top fitness influencers scouted the entire city, flagging obstacles such as trash piles, potholes, pollution from electricity generators, and debris. They identified the best routes for working out and traced them on Google Maps.
Concept & Art Direction - TBWA\RAAD / Dubai.
Top fitness influencers scouted the entire city, flagging obstacles such as trash piles, potholes, pollution from electricity generators, and debris. They identified the best routes for working out and traced them on Google Maps.
Concept & Art Direction - TBWA\RAAD / Dubai.
